Major Requirements
Business Core
Complete ONE of the following
Complete ONE of the following
| ECO-210 | Principles of Macroeconomics † | 3 |
| ECO-211 | Principles of Microeconomics † * | 3 |
| Total Credit Hours: | 3 |
Complete ALL of the following
| ACC-101 | Accounting I: Introduction to Financial Accounting | 3 |
| ACC-102 | Accounting II: Introduction to Managerial Accounting | 3 |
| BUS-101 | Introduction to Business and Society | 3 |
| BUS-202 | Business Law | 3 |
| BUS-444 | Strategic Management | 3 |
| FIN-312 | Financial Management | 3 |
| HRM-208 | Human Resources Management | 3 |
| MIS-301 | Enterprise Information Systems and Technology | 3 |
| MKT-220 | Principles of Marketing | 3 |
| SS-231 | Statistics for Social Science † * | 3 |
| Total Credit Hours: | 30 |
KC-301J Leadership is recommended to fulfill the Core Education Citizenship/Leadership category.
Marketing Requirements
Complete ALL of the following:
| MKT-331 | Principles of Advertising | 3 |
| MKT-335 | Principles of Digital Marketing | 3 |
| MKT-370 | Consumer Behavior | 3 |
| MKT-450 | Strategic Marketing Capstone | 3 |
| Total Credit Hours: | 12 |
Complete THREE of the following
| COM-205 | Visual Communication Design † * | 3 |
| COM-250 | Graphic Design † | 3 |
| COM-321 | Digital Space and Social Change † | 3 |
| COM-340 | Interactive Design | 3 |
| MKT-295 | Introductory Topics in Marketing | 1-3 |
| MKT-310 | Marketing Research and Data Analytics | 3 |
| MKT-320 | Public Relations | 3 |
| MKT-325 | Social Media Marketing | 3 |
| Total Credit Hours: | 9 |
Field Periods:
Degree Requirements Summary
>Complete Compass Curriculum Requirements.
>Complete one 3-credit laboratory science course.
>Complete Major Requirements specific to each academic degree program.
>Complete one Field Period® for every 30 Keuka College credits.
>Achieve a minimum major GPA of 2.00 unless otherwise specified by the major.
>Achieve a minimum cumulative GPA of 2.00 unless otherwise specified by the major.
>Complete a minimum of 120 total credits.
>Complete Liberal Arts and Sciences (LAS) requirement: BS 60 LAS / BA 90 LAS
>The student is ultimately responsible for ensuring that all degree requirements are met satisfactorily.
This documentation is provided as an advising tool and should not be considered a contract between a student and Keuka College. Keuka College reserves the right to make changes as deemed necessary.
*Also fulfills a General Education requirement but will not count twice in the credit total.
†Liberal Arts Credit