College Record 2024-2025

MKT-310 Marketing Research and Data Analytics

Linking Data to Business Decisions: This course focuses on managing the marketing research process, which provides information as an input to marketing decision-making. This requires an understanding of the components of the marketing research process, how to utilize it effectively to obtain relevant information, and how to integrate such information into the marketing decision-making process. We will also discuss leveraging data and analytics to drive managerial decisions and marketing strategy. 

Credits

3

Prerequisite

MKT-220

Offered

  • Odd Year Fall