College Record 2024-2025

MKT-335 Principles of Digital Marketing

Explore the digital marketing environment from both a consumer and business perspective. The course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. Course will include digital marketing strategy, inbound marketing, social media, mobile, web-based, and SEO/SEM.

Credits

3

Prerequisite

MKT-220

Offered

  • Every Fall