Management

Keuka College students who decide on a management career may choose to further develop special expertise by minoring in accounting, international business, human resources management, marketing, or sports management. Keuka College students may also choose a concentration in sports management. In order to graduate with a management major and a business-related minor or concentration, a student must satisfy the division core and management major requirements listed above and the additional requirements for each minor or concentration as listed below.

Accounting

The Accounting Minor offers a breadth of courses that allows a student to pursue a career in producing and/or analyzing financial information. In addition to the theoretical knowledge obtained in the classroom, all of the upper-level courses have computer applications integrated in the course design to provide practical application of the material. 

Finance

The Finance Minor is designed to provide students with a foundation for working in financial planning, financial analysis, banking or investment planning. Core coursework includes both managerial and financial accounting, macroeconomics, microeconomics, and financial management. Choices of elective courses are available in the areas of investments, money and banking, international financial management, etc. These choices allow students to explore areas of specialized interest, providing the student with the depth of knowledge and experience necessary to enter finance as a career.

Human Resources Management

The Human Resources Management Minor is designed to provide students with an understanding of human resources planning and development, recruitment, interviewing and selection processes, performance appraisal systems, compensation management, training and development programs, labor negotiations and collective bargaining in a variety of settings such as government agencies, health care institutions, nonprofit organizations, as well as private, industrial, and service-based businesses.

International Business

The International Business Minor is designed to provide students with an in-depth understanding of the growing importance of international business and the international marketplace. This concentration will add an international perspective to a solid management foundation. Upon completion of this minor, the student will be more competitive in today’s increasingly global job market.

Marketing

The Marketing Minor is designed to provide students with an in-depth understanding of marketing that will complement the student’s management major. Upon completion, the student will be more competitive in the job market and a better manager of marketing functions once employed.

Sports Management

The Business Division offers a Bachelor of Science in Management with a Sports Management Concentration as well as a Sports Management Minor. Both are designed to provide students with an opportunity to pursue a career in the management of amateur, collegiate, and professional sports organizations and venues that offer sporting and other large-scale events as well as opportunities in sports marketing, communications, and public relations.

Management, Master of Science

The Division of Business and Management also offers a Masters of Science in Management degree with a strong international business emphasis. This program is offered in both an online format or a one-year face-to-face on campus format. The Master of Science degree in Management at Keuka College is designed for individuals in the public and private sectors who want to improve their managerial skills and advance in their careers. Students undertake a capstone business simulation and develop a business plan as part of their studies.

Instruction within the Division of Business and Management will include the following:

• Numerous team-building experiences, which will provide skills that elevate the effectiveness of student interactions with others.
• Projects and activities that strengthen communication and presentation skills.
• Visits to business and industry locations to witness first-hand how successful organizations operate.
• Professionally qualified and experienced faculty who are accessible and invested in the success of students.
• Small class sizes, taught by full-time faculty and not teacher assistants.
• Numerous guest speakers with strong subject matter expertise that can inject and reinforce real-world applicability into the classroom.