Marketing Minor

MINOR.MKTMIN

Minor Requirements

Complete all of the following:

BUS-101	Introduction to Business and Society	3
MKT-220	Principles of Marketing	3
Total Credit Hours:		6

Complete four of the following:

MKT-310	Marketing Planning	3
MKT-320	Public Relations	3
MKT-331	Principles of Advertising	3
MKT-335	Internet Marketing	3
MKT-340	International Marketing	3
MKT-350	Marketing for Non-Profit Organizations	3
MKT-360	Retail Marketing	3
MKT-370	Consumer Behavior	3
MKT-440	Marketing/Sales Management	3
MKT-495	Advanced Topics in Marketing	1-3
Total Credit Hours:		12

* Also fulfills a General Education requirement; Cannot be counted twice in the credit total
† Liberal Arts Credit

Requirements Summary
Complete all minor requirements
Achieve a cumulative GPA of 2.00
Achieve a minor GPA of 2.00
At least 1/3 of the coursework completed at Keuka College

The student is ultimately responsible for ensuring that all minor requirements are met satisfactorily.