Marketing, Bachelor of Science
MARKETING.BS
The marketing major offers general study in a variety of marketing-related areas. It prepares students to be effective problem-solvers in an ever-changing, competitive marketplace. This major, in conjunction with the Keuka Field Period program, provides students with the education and experience necessary for pursuing marketing careers in the areas of advertising, public relations, marketing research, retail marketing, professional sales, and general marketing management.
Major Requirements
Complete all of the following:
| ACC-101 | Acct I: Intro to Financial Accounting | 3 |
| ACC-102 | Acct II: Intro Managerial Accounting | 3 |
| BUS-101 | Introduction to Business and Society | 3 |
| BUS-202 | Business Law | 3 |
| BUS-444 | Strategic Management | 3 |
| CMP-120 | Introduction to Computer Applications † | 3 |
| ECO-210 | Principles of Macroeconomics † | 3 |
| ECO-211 | Principles of Microeconomics † * | 3 |
| FIN-312 | Financial Management | 3 |
| HRM-208 | Human Resources Management | 3 |
| INS-301J | Integrative Studies: Leadership † * | 3 |
| MAT-102 | College Algebra † * | 3 |
| MIS-301 | Enterprise Information Systems and Technology | 3 |
| MKT-220 | Principles of Marketing | 3 |
| MKT-310 | Marketing Planning | 3 |
| MKT-331 | Principles of Advertising | 3 |
| MKT-440 | Marketing/Sales Management | 3 |
| SS-231 | Statistics for Social Science † * | 3 |
| Total Credit Hours: | 54 |
*
MAT-102 or higher level math course.
Choose three of the following:
Additional Liberal Arts and Sciences Courses:
Complete necessary LAS credits as part of what is required to meet the 120 cumulative credit hour requirement.
Work with your advisor to ensure your course selection meets requirements.
| - | See advisor for recommended/required courses | |
Field Periods:
* Also fulfills a General Education requirement; cannot be counted twice in the credit total
† Liberal Arts Credit
Degree Requirements Summary:
Complete General Education Requirements.
Complete one laboratory science course.
Complete one Integrated Studies (INS-301) course
Complete Major Requirements specific to each Academic Program
Complete one Field Period for each 30 Keuka College credits
Achieve a Major GPA of 2.00
Complete 60 Liberal Arts credits
Complete a minimum of 120 total credits
Achieve a cumulative GPA of 2.00
The student is ultimately responsible for ensuring that all degree requirements are met satisfactorily. This documentation is provided as an advising tool. It may be necessary, at times, to change the sequencing of courses. It should not be considered as a contract between a student and Keuka College. The College reserves the right to make any changes deemed necessary and desirable.