Marketing, Bachelor of Science

MARKETING.BS

The marketing major offers general study in a variety of marketing-related areas. It prepares students to be effective problem-solvers in an ever-changing, competitive marketplace. This major, in conjunction with the Keuka Field Period program, provides students with the education and experience necessary for pursuing marketing careers in the areas of advertising, public relations, marketing research, retail marketing, professional sales, and general marketing management.

Major Requirements

Complete all of the following:

ACC-101	Acct I: Intro to Financial Accounting	3
ACC-102	Acct II: Intro Managerial Accounting	3
BUS-101	Introduction to Business and Society	3
BUS-202	Business Law	3
BUS-444	Strategic Management	3
CMP-120	Introduction to Computer Applications †	3
ECO-210	Principles of Macroeconomics †	3
ECO-211	Principles of Microeconomics † *	3
FIN-312	Financial Management	3
HRM-208	Human Resources Management	3
INS-301J	Integrative Studies: Leadership † *	3
MAT-102	College Algebra † *	3
MIS-301	Enterprise Information Systems and Technology	3
MKT-220	Principles of Marketing	3
MKT-310	Marketing Planning	3
MKT-331	Principles of Advertising	3
MKT-440	Marketing/Sales Management	3
SS-231	Statistics for Social Science † *	3
Total Credit Hours:		54

*MAT-102 or higher level math course.

Choose three of the following:

MKT-320	Public Relations	3
MKT-335	Internet Marketing	3
MKT-340	International Marketing	3
MKT-350	Marketing for Non-Profit Organizations	3
MKT-360	Retail Marketing	3
MKT-370	Consumer Behavior	3
MKT-399	Independent Study	1-3
Total Credit Hours:		9

Additional Liberal Arts and Sciences Courses:

Complete necessary LAS credits as part of what is required to meet the 120 cumulative credit hour requirement.
Work with your advisor to ensure your course selection meets requirements.

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See advisor for recommended/required courses

Field Periods:

BUS-290	Field Period in Business	3
BUS-290	Field Period in Business	3
FP-290	Field Period	3
FP-290	Field Period	3
Total Credit Hours:		12

* Also fulfills a General Education requirement; cannot be counted twice in the credit total
† Liberal Arts Credit

Degree Requirements Summary:
Complete General Education Requirements.
Complete one laboratory science course.
Complete one Integrated Studies (INS-301) course
Complete Major Requirements specific to each Academic Program
Complete one Field Period for each 30 Keuka College credits
Achieve a Major GPA of 2.00
Complete 60 Liberal Arts credits
Complete a minimum of 120 total credits
Achieve a cumulative GPA of 2.00

The student is ultimately responsible for ensuring that all degree requirements are met satisfactorily. This documentation is provided as an advising tool. It may be necessary, at times, to change the sequencing of courses. It should not be considered as a contract between a student and Keuka College. The College reserves the right to make any changes deemed necessary and desirable.