Marketing Minor

 

Minor Requirements

Complete all of the following:

BUS-101	Introduction to Business and Society	3
MKT-220	Principles of Marketing	3
Total Credit Hours:		6

Complete four of the following:

MKT-310	Marketing Planning	3
MKT-320	Public Relations	3
MKT-331	Principles of Advertising	3
MKT-335	Internet Marketing	3
MKT-340	International Marketing	3
MKT-350	Marketing for Non-Profit Organizations	3
MKT-360	Retail Marketing	3
MKT-370	Consumer Behavior	3
MKT-440	Marketing/Sales Management	3
MKT-495	Advanced Topics in Marketing	1-3
Total Credit Hours:		12

* Also fulfills a General Education requirement; Cannot be counted twice in the credit total
† Liberal Arts Credit

Minor Requirements Summary:
Complete all minor requirements
Achieve a minor GPA of 2.00
Complete at least 1/3 of the coursework at Keuka College

The student is ultimately responsible for ensuring that all minor requirements are met satisfactorily. This documentation is provided as an advising tool and should not be considered a contracted between a student and Keuka College.  The College reserves the right to make changes as deemed necessary.