Marketing, Bachelor of Science
CIP: 52.1401
HEGIS: 0509.00
Major Requirements / Minimum Cumulative GPA: 2.000
Business Core
Complete ONE of the following
Complete ONE of the following
| ECO-210 | Principles of Macroeconomics † | 3 |
| ECO-211 | Principles of Microeconomics † * | 3 |
| Total Credit Hours: | 3 |
Complete ALL of the following
| ACC-101 | Accounting I: Introduction to Financial Accounting | 3 |
| ACC-102 | Accounting II: Introduction to Managerial Accounting | 3 |
| BUS-101 | Introduction to Business and Society | 3 |
| BUS-202 | Business Law | 3 |
| BUS-444 | Strategic Management | 3 |
| FIN-312 | Financial Management | 3 |
| HRM-208 | Human Resources Management | 3 |
| MIS-301 | Enterprise Information Systems and Technology | 3 |
| MKT-220 | Principles of Marketing | 3 |
| SS-231 | Statistics for Social Science † * | 3 |
| Total Credit Hours: | 30 |
KC-301J Leadership is recommended to fulfill the Core Education Citizenship/Leadership category.
Marketing Requirements
Complete ALL of the following:
| MKT-331 | Principles of Advertising | 3 |
| MKT-335 | Principles of Digital Marketing | 3 |
| MKT-370 | Consumer Behavior | 3 |
| MKT-450 | Strategic Marketing Capstone | 3 |
| Total Credit Hours: | 12 |
Complete THREE of the following
| COM-205 | Visual Communication Design † * | 3 |
| COM-250 | Graphic Design † | 3 |
| COM-321 | Digital Space and Social Change † | 3 |
| COM-340 | Interactive Design | 3 |
| MKT-295 | Introductory Topics in Marketing | 1-3 |
| MKT-310 | Marketing Research and Data Analytics | 3 |
| MKT-320 | Public Relations | 3 |
| MKT-325 | Social Media Marketing | 3 |
| Total Credit Hours: | 9 |
Field Periods:
*May also fulfill a Compass Curriculum category in certain high-credit majors (see your advisor), but will not be counted twice in the credit total.
†Liberal Arts and Sciences Credit
See Graduation Requirements
The student is ultimately responsible for ensuring that all degree requirements are met satisfactorily. This documentation is provided as an advising tool and should not be considered a contract between a student and Keuka College. The College reserves the right to make changes as deemed necessary.