Management Concentration in Marketing, Bachelor of Science

Major Requirements

Complete all of the following:

45 credits

ACC-101	Acct I: Intro to Financial Accounting	3
ACC-102	Acct II: Intro Managerial Accounting	3
BUS-101	Introduction to Business and Society	3
BUS-202	Business Law	3
BUS-330	Operations and Production Management	3
BUS-444	Strategic Management	3
CMP-120	Introduction to Computer Applications †	3
ECO-210	Principles of Macroeconomics †	3
ECO-211	Principles of Microeconomics † *	3
FIN-312	Financial Management	3
HRM-208	Human Resources Management	3
MAT-102	College Algebra † *	3
MIS-301	Enterprise Info Sys & Technology	3
MKT-220	Principles of Marketing	3
SS-231	Statistics for Social Science † *	3

Concentration Requirements:

Complete 15 credits:

MGT-450	Management Internship	1.00-12.00
MKT-310	Marketing Planning	3
MKT-320	Public Relations	3
MKT-331	Principles of Advertising	3
MKT-335	Internet Marketing	3
MKT-340	International Marketing	3
MKT-350	Marketing for Non-Profit Organizations	3
MKT-360	Retail Marketing	3
MKT-370	Consumer Behavior	3
MKT-399	Independent Study	1.00-3.00
MKT-440	Marketing/Sales Management	3

Additional Liberal Arts and Sciences Courses:

( as needed)
Complete necessary LAS credits as part of what is required to meet the 120 cumulative credit hour requirement.
Work with your advisor to ensure your course selection meets requirements.

-	See advisor for recommended/required courses
-	See advisor for recommended/required courses

Field Periods:

(12 credits needed)

Students must complete at least two field periods in business with the BUS-290 designation.

BUS-290	Field Period in Business	3
BUS-290	Field Period in Business	3
FP-290	Field Period	3
FP-290	Field Period	3

General Electives:

Complete all additional credits that are required to meet the 120 cumulative credit hour requirement.
Remaining credits must fulfill INS, Lab Science, Liberal Arts, General Education, and Electives coursework.

-

See advisor for recommended/required courses

 

Reference Key -

* Also fulfills a General Education requirement; Cannot be counted twice in the credit total

† Liberal Arts Credit

 

Requirements Summary -

• Complete a total of 120 credits
• Complete 60 Liberal Arts Credits
• Achieve a cumulative GPA of 2.00
• Achieve a major GPA of 2.00
• Complete one field period for each 30 Keuka College credits
• Complete the general education and major requirements
• Complete one INS-301 course
• Complete one laboratory science course

 

The student is ultimately responsible for ensuring that all degree requirements are met satisfactorily.